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100

IFT

Transforming insights
Into effective visual concepts

Services Provided

  • Market Research
  • Brand Strategy
  • Creative concept
  • Graphic System
  • Touchpoints
This university project aimed to support Italian Food Trading’s expansion into Northern European Ho.Re.Ca markets, focusing on Norway and Finland. Through research, benchmarking and touchpoint mapping, we defined an effective communication approach. My role involved creating the full visual system, including social content, landing pages, promotional materials and packaging elements.
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